Expertise refers to the level of knowledge and expertise of the content creator or website owner on the topic they are writing about. Google wants to ensure that the content it displays in its search results is written by people who are knowledgeable and experienced in the subject matter. To demonstrate expertise, it’s important to have a thorough understanding of the topic and to provide accurate, well-researched information.
Authoritativeness refers to the credibility of the content creator or website. Google looks for websites and content creators that are recognized as authoritative sources within their respective industries or fields. To establish authoritativeness, it’s important to have a strong online presence, including a professional website and social media accounts, and to be active in relevant online communities and forums. It’s also helpful to have external links from other reputable websites, as this can be a sign of credibility.
Trustworthiness refers to the reliability and trustworthiness of the content and website. Google wants to ensure that the information it displays in its search results is accurate and reliable, and that the website is safe for users to visit. To establish trustworthiness, it’s important to use accurate and reliable sources, to regularly update and maintain the website, and to have a clear privacy policy and terms of use.
Improving E-A-T can be a long-term process, but there are some steps that website owners and content creators can take to improve their scores. These include:
By following these best practices and focusing on E-A-T, website owners and content creators can improve their search engine rankings and drive more traffic to their websites.
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